What Type Of Video Files Can You Upload To Facebook

Your Facebook videos require a lot of inventiveness and a lot of time to brand, particularly in one case you starting time looking at creating multiple videos dorsum to dorsum. They're hands worth information technology, as 71% of Facebook users increased their social video viewing in the terminal year, and sixty% more than are expected to do within the next. Native videos are as well prioritized in the algorithm more than than other content, and are given much higher reach than outbound links or potentially even text-only posts from your Page.

We're enormous fans of Facebook video marketing here at Snappa, only we've e'er noticed that afterwards all the piece of work information technology takes to create a great Facebook video campaign, there's i identify that businesses often forget to pay attention. That's the video advertizement format.

In this post, we're going to accept a close look at the best Facebook video format that you can use, why it matters, and how to get the best results from your videos every fourth dimension.

The Best Facebook Video Format

While well-nigh file types on Facebook are supported, the all-time video format for Facebook is the MP4 file format (similar to Instagram video). This file type is a solid choice, as information technology will be loftier performing and is accepted past almost all other social platforms already.

Facebook itself has also detailed other formatting guidelines that they'd recommend. The technical suggestions they accept include:

The highest resolution source video available; avert pillar boxing, or black bars. Your video can only look as great equally the source textile, later all.
File sizes must be under 4GB
H.264 compression
Fixed frame rates
Progressive scan
AAC sound compression at 128kbps+
Foursquare pixels

The Other Technical Requirements to Go along in Mind

The in a higher place all detail the technical requirements for video format, but there are a few other guidelines that brands need to follow.

Hither's the rest of the technical data that you need to know:

Video length must be betwixt ane second and 240 minutes long. Ad campaigns will typically perform best between thirty seconds to one minute in length, and typically keeping it under two minutes is the way to go for organic posts, though this varies heavily based on industry, audience, and what you're creating.
The exception to the above is Stories; they should be no more than 15 seconds long.
Video sounds and captions are both optional, just recommended. Captions are well-nigh constructive when added as SRT files. Keep in listen that 85% of all video on Facebook is watched without any audio.
Platonic attribute ratios will exist 16:ix for landscape, i:1 for square, and 2:3 for vertical video and Stories.
You lot tin can cull from landscape, foursquare, and vertical videos.
If you're running ad campaigns, the video's thumbnail shouldn't comprise any more xx% text or it could bear on its reach and potential.

Why Video Formats Matter

A video format sounds creative, only for the purpose of this postal service, it'due south really entirely technical. The format volition describe the blazon of video file y'all convert your content to and use to upload it to the platform. In a general sense, it can as well include technical specifications similar how many frames per second are ideal and maximum file size.

Video formats sound like a tiny detail, but they behave a lot of weight. Some video formats may not even exist supported past Facebook, for example, while others may result in poorer-quality audio or low-resolution visuals. Getting the format right the start time will not only ensure that your viewers are getting the best watching experience possible, only that you won't have to get back later and rework it.

Facebook Video Full general All-time Practices

Whether you're using your video to connect with organic audiences, appoint with your groups, or to support your ad campaigns (or all three!), there are a few more than things y'all tin do to increase the quality of video and/or its odds of success. These are going to exist a fiddling more on the creative and strategy side of things than the technical, so combining the best video formats with strong creatives will exist the way to become.

Here are a few tips that you lot should ever call back:

Keep your videos diverse overall. Having a similar structure in a campaign is proficient, but shaking things up can work, also. Your audience likely has multiple segments, and unlike types of content will perform differently with each. Past having diverse content, yous're amend positioned to reach anybody.
On Facebook, you can even section these videos into playlists of their own, making them piece of cake to find past those who desire to see them. Endeavour to incorporate a combination of actionable videos, informational videos, and Lives. While live video tin seem like a hassle, users spend 3x more than on boilerplate watching Lives than they exercise pre-recorded content.
Create custom thumbnails. Trust me here– you desire to take the actress step to brand a custom video thumbnail. Not only will information technology make your video wait more professional person with added context like text overlay, graphics, or having a like championship card for consistent branding, simply it will also prevent what I lovingly phone call the pause-zombie issue.
Remember about it. Pick whatever video you desire of someone talking and press pause. They're well-nigh certain to look high, confused, or a little deranged. I can pretty much guarantee that you won't like the video thumbnail that Facebook generates automatically, then use Snappa to create a custom one that will await incredible and get-go the video off on the right pes.
Consider other platforms when creating your content.Video content can have a lot of fourth dimension and attempt to create. If you know for sure that you want your video to be shared without editing on Instagram and YouTube and Twitter, keep that in mind. Instagram and Twitter videos have tighter fourth dimension requirements, for case, and SRT files aren't yet supported on Instagram or IGTV. Sometimes cropping or resizing tin can go weird, as you tin can see here on Twitter.
Note that this doesn't mean that you should ignore Facebook's general best practices, but be strategic in planning from the start to salve yourself some fourth dimension.
Keep it curt.This is 1 tip that you lot'll notice on nearly reliable web log posts about Facebook videos. While there are exceptions to this (and quality lives are often i of them), you're going to be able to snag the all-time viewer sentinel times and retention rates with short videos.
I've really been one of the people guilty of stumbling onto an interesting video on Facebook, enjoying it, and and so seeing I had x minutes to go. I nope'd out of that faster than I could fifty-fifty contemplate the determination because it felt like besides large of an investment. Two and a half minutes is a proficient max limit for the average content on Facebook, and shorter absolutely always works; you can break down longer content into a series if you'd like.

Conclusion

Facebook video has then much potential to help you connect with your target audition in meaningful means, whether that'southward past creating give-and-take in a small group that's centered around your brand or by introducing your products to new, cold audiences. To get those incredible results, however, yous need to be able to create visually interesting, well-thought out content that volition go along them watching long enough to become those letters. Choosing the right Facebook video format will be primal hither, because you'll struggle to create high-performing campaigns without them.

What exercise you recollect? How exercise you utilize Facebook video to connect with your audience? Have all of our best practices rung true with yous? Share your thoughts and questions in the comments below!